If you have wondered who is spending and who is grinding freemium games, Flurry Analytics provides some very interesting insights.
This is not hugely surprising, given that the 25-34 year old market segment is most likely to be young professionals with the most disposable income.
So next time, you are designing your game monetisation strategy consider the target audience for your next game together with these statistics. If your target audience is in the 13-17 year old segment, you maybe better off optimising your game for in-game advertising. However if you are targeting the 25-34 year old group then in-app purchases is probably the way to go!
Check out the full insights article on Flurry Analytics